Kia recently wrote a letter to Old Navy which I think is worth reprinting here. In contrast to the boy’s jeans lineup which features reasonable options (Skinny, Straight, Boot-Cut, Loose), the girl’s jeans feature four types of “skinny,” and one option that implies the jeans could have been borrowed from the nine-year-old model’s boyfriend. I’m as socially liberal as anyone, but if she’s borrowing his jeans, what else are they doing? As a parent I’d like to be able to buy clothes for my grade-school age daughter that are comfortable, facilitate unrestricted running around at recess, and don’t have the word “boyfriend” in the name.
Try again Old Navy.
Old Navy! Really?!
What are you thinking naming your jeans for kids, Boyfriend Skinny? And why oh why do three out of five styles actually call themselves skinny? And one of the others is even skinnier than that??
I just want to buy some nice comfortable clothes for my seven year old to run and play in. To go to school in. I certainly hope she is very far from having her first boyfriend, and even further from borrowing his jeans.
Boys get a relaxed fit choice, and that’s what my daughter wants too.
And nix that boyfriend name in the kids jeans. Now. It’s really, really wrong.