From December 2016 to February 2017 I ran Google Adwords on this site. At that time jdmoyer.com was getting about 12,000 views per week. I was curious if I could bring in significant ad revenue with a minimal approach, only running ads on a small percentage of the posts on this site.
I didn’t exactly need the money–I had (and still have) plenty of freelance work to pay the bills, and some additional income from music royalties and investments. But passive income is nice. I considered the pros and cons: