As I’m trying to launch a new career (fiction writing), I’m also taking stock of an old one (producing electronic music). I signed my first track in 1992, at the age of 23, to Mega-Tech records (an offshoot of the famous San Francisco disco label Megatone). I released my latest record, a reggae/breaks hybrid track, a week ago.
Breaking in wasn’t easy. I remember vividly sending out cassette tape demos in padded mailers to record labels in New York City and Los Angeles, following up via phone, and getting shot down by arrogant label runners (I’ve made a point to never be mean, running my own record label, even though our signing bar is very high).